Quick Commerce Platform Jepto has removed some interface elements from its app. They were named “dark patterns” by customers. These interface elements are some of the tactics designed in this way that inspire users to unwanted unwanted purchases. But amidst regulatory pressure, Jepto has removed them from his app. Jepto is the first e-commerce company to make such changes.
The Ministry of Consumer Affairs warned several e-commerce companies including Jepto, Uber and Ola earlier this year. He was asked to remove manipulative design elements. Failure to do so was a warning to be prepared to face regulatory action.
What did Jepto make changes
First of all, let’s talk about free delivery system. Jepto has changed his way to work for his free delivery benefit. Earlier users had to “opt in” manually. The customers took Jepto on this. But now under the change, free delivery will automatically be applied automatically, such as in the app of Jepto’s competition.
As part of the change, Jepto has also given a new look to its checkout flow. All charges including delivery, handling and any surcharge will now appear on the cart page. Earlier they were seen in the final stage of the payment.
Which issue was counted by customers
By the way, let us know that Jepto has denied that dark patterns have been used in his interface. But where are the customers going to believe. Despite the paid subscription, he pulled up the jepto with problems like the last minute add-on-on-on-on-on-on-onable coupons, small cart fees or rain fees. Now after changes, it seems that some complaints of customers are going to be removed.
Dark patterns have been targeted by Indian regulators for more than a year. Advertising Standards Council of India found in a report in August 2024 that 52 of the 53 most downloaded Indian apps used at least one manipulative design tactic.
Jepto is gathering big funds
These changes of Jepto have taken place at a time when the company is going through a big funding round. In recent weeks, the company has raised Rs 400 crore from Motilal Oswal Financial Services at a valuation of $ 5.9 billion, Rs 25 crore from Mapmayendia under strategic partnership and Rs 7.5 crore from Alsid Investments. Jepto is also negotiating to raise $ 45-50 million. This is expected to be the company’s valuation $ 7 billion.